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About Us


There’s probably no city of 11 square miles and 56,000 people anywhere else in the world that offers a national forest, County arboretum, internationally renowned horse race track, one of the top school districts in the state, the 2008 ladies U.S. figure skating gold medalist, the 2008, 2009, and 2010 Rose Queens, and was named the best city in the state to raise a family two years in a row by Business Week in November 2008 & 2009.

Thus, and its companion e-mail newsletters were created to showcase the best of this remarkable city of Arcadia through short videos, photos, blogs, news, calendar, and resource information, celebrating all the city has to offer to residents and visitors of all ages and interests., conceptualized and launched in early 2007 by owner Scott Hettrick, spotlights and profiles the best people, places, activities, businesses, and new developments.

As Scott is the sole producer of content for the site, he encourages you to send him any of announcements or calendar items, tips, and links to your videos and photos (

Advertising of all sorts is also available; check out the Arcadia web site ad rates and options.

Technical credits

The 2012 redesign and technical maintenance and operation are the work of 
Glenn Abel of Calabasas, Calif. The site design is Glenn’s modification of the WordPress theme News, from StudioPress.

Original music accompanying most of the videos was composed primarily by Don Bodin of Endocrinemusic.

Scott’s personal and professional background

With this site, Scott, who is Executive Director of the 
Arcadia Chamber of Commerce, Chairman of the Arcadia Public Library board of trustees, board director of the Arcadia Historical Society, and on the board of the Arcadia Downtown Business Association, is sort of returning to his days in the early 1980s as the program director for a local cable system in Independence, Mo., historic hometown of President Harry S Truman (with whom he walked alongside to school many mornings in the 1970s), where he enjoyed producing TV programs about the people and the town in which he lived.

Scott is a native Philadelphian who was raised primarily in Missouri before moving his wife Betty and daughters Chelsea and Brittany to Arcadia in 1991.


Since 2006 he has provided expert analysis on the entertainment industry in several high-profile legal cases and has been retained by multiple Hollywood studios and electronics companies, including Disney, Fox, Sony, and Panasonic. Work for those companies has included writing blogs, producing videos and doing interviews with filmmakers and entertainment executives for the web Hettrick bought that site from Fox and relaunched it in fall 2009 with his
He hosts media events and moderates industry panels on 3D and HiDef in all its forms in theaters, theme parks, living rooms, and mobile devices. He is interviewed about the industry on networks such as CNN and Fox News Channel and on shows such as a segment with Lesley Stahl on “60 Minutes” in December 2006 and was the featured guest expert on TLC’s 2007 holiday gift-buying episode of “Designing Spaces.”

Prior to consulting, Scott spent 20 years covering the business and consumer sides of the entertainment industry as a reporter and editor for Daily Variety and The Hollywood Reporter, among others. During that time he created the annual DVD Exclusive Awards show that he produced with Dick Clark Productions for the FX network.

He also produced his first feature film, “Soup of the Day,” which generated more than 9 million views during its initial run in summer 2006 as an Internet serial before being released on DVD in 2007.

Scott’s wife Betty is an employee of the Arcadia School District and is also a private tutor and volunteers with the Assistance League of Arcadia. Their two daughters, Chelsea and Brittany, graduated from Arcadia High School in 2000 and 2003, respectively.

Chelsea has established her own career in the entertainment industry in the publicity arena, helping launch the Oprah Winfrey Network (OWN) and at network TV shows such as Jimmy Kimmel Live and America’s Next Top Model. She married actor Frank Krueger on New Year’s Eve 2007 and is now living in the San Fernando Valley. Brittany lives near family relatives in Missouri, where she is a 5th grade teacher in Blue Springs.

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